Incoming Gov. Ned Lamont’s transition team looked at the state’s economy and business climate and declared, “Given the current fiscal pressures and environment in Connecticut, an economic development and pro-growth platform must have the laser-like focus of the new administration.”
If the new administration follows through on that pointed recommendation, it will do so with […]
The first thought that comes to mind when someone mentions health care is likely not “economic driver.” If a new marketing initiative by the Connecticut Health Council succeeds, that may be changing.
Newly launched in January 2016, the Connecticut Health Council’s “Did You Know” campaign is a multichannel content marketing program designed to raise awareness […]
When Eric Schultz began his keynote remarks, the President and CEO of Massachusetts-based Harvard Pilgrim Health Care made sure to alert his audience to his homegrown pedigree. Whether his youth in the Naugatuck Valley, college years (five of them) at UConn, or graduate work at Yale contributed to Harvard Pilgrim’s more-than-solid inaugural years doing […]
If pictures are worth a thousand words, then the recently revealed revised branding and accompanying taglines and logos for some of the Capitol region’s leading organizations not only speak volumes, but to so in a remarkably consistent way, right down to the color palette.
Within the past month, the MetroHartford Alliance, […]